About 16 months ago, Kara Ross, the New York jewelry designer known for her bold designs, had just reset her diamond engagement ring in an unconventional snake setting, when it occurred to her that the world’s most precious gemstone was still dominated by its association as a token of love and marriage, something given by a man to a woman.
In an age in which women are increasingly financially independent and continue to strive for gender equality, Ms. Ross found that for the most part, they still wait to be given a diamond.
“I spoke to friends and said, ‘Would you buy yourself a car?’ ‘Yes.’ ‘A fancy piece of technology?’ ‘Yes’. ‘A diamond?’ ‘Well, no.”’
So began Diamonds Unleashed, a company that Ms. Ross hopes will drive a movement. “It’s not about ruining the diamond’s association with love and marriage but saying let’s extend that symbolism to women’s strength and empowerment,” she said.
Offering three jewelry collections designed by Ms. Ross